Uni-President: Crisis Management Strategy - Teaching Note |
作者姓名:Huei-Mei Liang; Ting Yu; Chung-Cheng Tu; |
| 商品編號:8B17A066 |
出版日期:2017/12/12 | 內容長度:8 頁 |
Teaching note for product 9B17A066.
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Uni-President: Crisis Management Strategy |
作者姓名:Huei-Mei Liang; Ting Yu; Chung-Cheng Tu; |
商品類型:Case (Field) | 商品編號:9B17A066 |
出版日期:2017/12/12 | 內容長度:8 頁 |
On January 16, 2015, the director of the public affairs division of Uni-President Enterprises Corp. (Uni-President) reflected on growing safety concerns in the food industry. At the time, organizations operated in an uncertain environment, marked by varied suppliers of raw materials, changing government policies and regulations, and shifting consumption choices. As business environments grew ever more uncertain, the likelihood of a product crisis .....more
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